New beauty brand AERIN promises to be a great step forward for Estée Lauder fans across the country. It has been developed by Aerin Lauder, the granddaughter of Estée Lauder and has claimed to be ‘a collection that makes beauty effortless, stylish and easy’. Beauty runs in Aerin’s blood, so I trust that this brand will deliver.

Effortless beauty’ is something we all strive for, to look and feel great and use products that work for us and our lifestyles. That is exactly the ethos behind AERIN. The collection is made up of must-have products that will be updated with trend-led colours each season. It’s an essentials collection, which includes a fresh skin compact, a two-in-one foundation, doubling as a concealer which blends beautifully in a wide range of shades and a collection of perfectly sized brushes. For AW12 this collection has been split into weekday and weekend colour palettes, with a range of sheer glosses and lipsticks to compliment.

In true Lauder style the packaging is delicate, in a unique soft blush pink and gold. It has all been tied together by the signature AERIN rose and white patterned make-up bags. The products all have a subtle rose scent that adds something really special.

AERIN is on my shopping list, so I’ll let you know what I think to the new products in a few weeks.


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