The signature colour of pink came around in 1993 when Evelyn Lauder the daughter in law of Cosmetics company founder Estee Lauder founded the pink ribbon symbol. She herself had experienced Breast Cancer and began to give them out in department stores to raise awareness. Since then it has gone from strength to strength and the pink ribbon is now used globally as the symbol for Breast Cancer awareness.
Courage. Believe in a world without breast cancer. Know we’re here until it’s true – Campaign theme for 2012.
Over 50, 000 people in the UK are diagnosed with Breast Cancer each year. It has affected several members of my family, which is why I am so keen to support Awareness month.
I’ve found lots of great ways to get involved, so I thought I’d share them with you here…
Try a new hand cream: Aveda has launched a new hand cream and 8% of the cost will go toward the Breast Cancer campaign.
Make a promise: Avon is collecting promises. Yes, you read that correctly; the cosmetics company are going to donate £1 for every promise that is written on their Promise board.
Buy a bag: Zatchel will be donating £5 to Breast Cancer Care from each sale of selected pink pastel bags.
Get the collection: For the 20th year running Estée Lauder will support this campaign by selling the Evelyn Lauder Collection. It consists of a full-size Pure Colour Lipstick in Candy – Evelyn Lauder’s shade choice – and a Pure Colour Gloss in Pink Innocence, in a beautiful pink snakeskin-printed clutch.
How will you support the cause this October?