I’ve spent the last two days managing a photograph shoot for a Christmas campaign. It’s been great watching the shoot come together and helping to style the clothing on the model. I’ve recently started managing the photography and it’s a great new string to add to my bow. But, watching our make-up artist beautify the model got me thinking about studio make-up, and how it really works.
So, how does it work?
Well, I managed to ask a few questions at the end of the day so I could report back here.
It’s probably common knowledge that a camera flash will show up the imperfections that can’t be covered up with foundation alone. That’s why make-up artists use a good primer, as it helps to hydrate skin and improves the overall tone of a foundation.
Primers have been created to optimise foundation and it is best to apply them straight after moisturiser. For a photo shoot it is then crucial to use a good foundation; the make-up artist that I worked with today recommended MAC foundation for shoots, but double wear coverage will also work. As it was a retail shoot, and the focus was the clothing, the eye make-up remained muted, as did the model’s lip. The muted tones looked great on camera, and this technique is something that I am keen to try it on my next night out. The model’s features were well balanced in a sophisticated way. Okay, we were working with a model that is paid to look amazing in front of the camera but, I think, the make-up application made all the difference too. No-one is free from the camera nowadays and the image never disappears (thanks Facebook) so it makes sense to make your make-up photo-ready, doesn’t it? Well, for a night out that is.
There are even lash primers that will help to make your mascara and, obviously, your eye lashes stand out – which is exactly what you need under the bright lights.
Do you have a different beauty regime for nights out and camera moments?