Have you heard of Lija? I hadn’t either until late last year and now I am head-over-heels (or should that be trainers?) about the Canadian sportswear brand.
Lija is a Canandian brand that was created by Linda Hipp as a fusion of performance apparel and modern, innovative style. The brand draws inspiration from current fashion trends and integrates the performance and functionality that women need to perform at their best. Combining technical features with feminine silhouettes, luxury fabrics, intricate design details and beautiful colour palettes, results in original and unique pieces.
Hipp explains: “It’s always been my goal to create fashionable athletic clothing that allows creative, independent women to look feminine and express their unique style while feeling comfortable and confident.”
For LIJA’s SS14 Collections the company has focused on Studio, Run and Tennis; three beautiful colour stories filled with inspirational silhouettes that will help women to push the limits in style without having to compromise on functionality. I personally love the run collection with its bright aqua tones and mesh netting that runs down the legs to let in any gentle breezes (I’m sure it has a technical purpose too). I recommend that you check out the collection for AW14 to give your training a fashionable edge!